{"id":4893,"date":"2026-11-02T19:52:19","date_gmt":"2026-11-02T19:52:19","guid":{"rendered":"https:\/\/price.com\/blog\/?p=4893"},"modified":"2026-11-02T19:52:19","modified_gmt":"2026-11-02T19:52:19","slug":"price-com-2026-brand-refresh","status":"publish","type":"post","link":"https:\/\/price.com\/blog\/price-com-2026-brand-refresh\/","title":{"rendered":"Meet the New Price.com: Our 2026 Brand Refresh"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Price.com has a new look for 2026. The refresh brings a new logo, a new color palette and new type to the Price.com website, blog and emails, with the apps and browser extension following.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The New Price.com Logo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new mark is a heart made of two pieces: a violet hand holding a coral price tag, tied on with a looped string. The lowercase price.com wordmark sits beside it in a bold, rounded typeface.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A New Color Palette<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Violet<\/strong> is the main brand color, used for buttons, links and cash back rates.<\/li>\n\n\n\n<li><strong>Coral<\/strong> comes from the price tag in the logo and marks highlights and alerts.<\/li>\n\n\n\n<li><strong>Navy<\/strong> anchors headlines and dark sections.<\/li>\n\n\n\n<li><strong>Lavender<\/strong> and a warm off-white keep pages light and easy to read.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Where You&#8217;ll See It<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The refresh is live on the Price.com website and blog, and in Price.com emails. The iOS and Android apps and the <a href=\"https:\/\/price.com\/extension\">Price.com browser extension<\/a> are moving to the new look next. Nothing changes about your account, your wallet or the way you earn cash back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Refresh FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Did anything change about my Price.com account?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Your account, wallet balance, linked cards and cash back history all stay the same. The refresh changes how Price.com looks, not how it works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/price.com\/\">Visit the new Price.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Price.com has a new look for 2026: a new heart logo, a violet and coral palette and new type across the website, blog and emails, with the apps next.<\/p>\n","protected":false},"author":29,"featured_media":4889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7],"class_list":["post-4893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-price-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet the New Price.com: Our 2026 Brand Refresh<\/title>\n<meta name=\"description\" content=\"Price.com has a new look for 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